What are mobile billboards? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can see it in various forms. You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.
Why are people using this form of medium to get their message or brand across? I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.
First off, let’s talk about it’s expenses. Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor.Actual views, exposures, or impressions to the prospects.
Compared to the traditional billboards that a customer could just go by it without noticing. But the way a mobile billboard displays it’s message, it is more effective. And the way it does it is by being right in the consumer’s face.You can’t just ignore it and drive past it. It is at eye level and with you in traffic
This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad. It screams for attention.And when your prospect doesn’t have anything else to do in traffic, you really don’t need to scream as loud as other forms of advertising.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising.
You are going to get exposure. You are guaranteed to having your message heard and read.What more can a business ask for.
You can see it’s effectiveness by the way more and more businesses are using it to advertise.In 2004 by itself, there was more than $5.8 billion used on this type of advertising. With all that money being spent, it must be working.
For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.
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Tags: mobile billboards, outdoor advertising, outdoor media, truck advertising